July 22, 2016
Welcome to, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #fifty-one for Friday 7.22.2016.
“What we’re trying to do is build a business model where we sell our [hardware] products—effectively at cost. And we think that aligns ourselves very well with customers so that if they take a product, say, they took an Echo and they just brought it home, didn’t like it and put it in a drawer, we shouldn’t profit from that as far as we’re concerned.”
2. Dollar Shave Club and the disruption of everything [Ben Thompson]
“AWS made it easy and cheap to start an online company; YouTube, launched a year earlier, made it cheap and easy to share video; Facebook, launched in 2004, made it possible to spread said video to millions of people. All three came together with the 2011 founding of Dollar Shave Club and its 2012 launch with one of the best introductory videos of all time.”
“Luxury customers, whether they’re buying automobiles, or jewelry, or hotel suites, want to feel special. They do not want to share their experience with others. But when most suites come with a bottle of chilled champagne (as they do), how can a guest feel that he or she is experiencing something special, created just for them?”
“Through a mobile browser on a personal device, customers can ask questions in natural language regarding where departments, brands, and services are located in each of the participating stores.”
“Networked digital technology has turned the touchpoint from a point of contact to an explicit point of purpose. The focus is on a desired or desirable outcome. Like Lego and Raspberry Pi, targeted touchpoints easily assemble into platforms that can deliver personalized results.”