Snapchat: How brands reach millennials & more [This Week Today]

By Marc Hummel

June 24, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-seven for Friday 6.24.2016.

1. Snapchat: How brands reach millennials [WSJ]

“When you look at the $70 billion bleeding carcass of TV advertising, everyone wants a piece of that. Platforms like Facebook, YouTube and now Snapchat are vying for shifting advertising dollars from TV to digital video,” said [L2’s Scott Galloway].

2. A Prime misunderstanding: explaining Amazon Prime’s success [Loose Threads]

“‘[Prime] was never about the $79. It was really about changing people’s mentality so they wouldn’t shop anywhere else,’ [said] Vijay Ravindran, director of ordering systems. From the beginning, Prime was intended to effect purchasing behavior, not just offer faster shipping.”

3. On the eve of Cannes Lions, let’s abolish the marketer vs. consumer trend [Adweek]

“We must change whatever dynamics have brought us into opposition with the consumer, and devise ways to work alongside them. We must see what they see, experience what they experience, and be able to converse and interact with them about all of it.”

4. The evolution of the mobile payment [TechCrunch]

“Social media and messaging apps have also joined the fun. You’ll be able to make purchases directly from social media apps like Facebook and use WhatsApp has a commerce channel.”

5. Financial technology matures as government steps in [TechCrunch]

“Here’s what we know. These signals are actually the chaotic realities of a space that is maturing. Yes, government regulation is on its way, but that doesn’t mean the sky is falling.”

We find a lot of our links via TechREDEF—an overall awesome resource.
Images from Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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