Now Facebook can link its ads to your in-store visits… & more [This Week Today]

By Marc Hummel

June 17, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-six for Friday 6.17.2016.

1. The future of retail: artificial intelligence and virtual reality have big roles to play [Forbes]

“Rebecca Minkoff has boosted sales with smart mirrors in dressing rooms, it notes, while Kate Spade has had a hit with Everpurse, a smartphone-charging handbag.”

2. Facebook’s new ads will track which stores you visit [Recode]

“Facebook on Tuesday released an ad update specific to offline shopping. Facebook advertisers can now include an interactive map displaying their physical store locations as part of a carousel ad so users can find, and maybe even visit, the actual stores.”

3. Amazon’s robot army fuels expansion [Mercury News]

“In this building the size of 28 football fields, containing four miles of conveyor belts and 15 million items awaiting customer orders from Northern California and beyond, the two limbless goods-moving machines are part of Amazon’s 30,000-strong robot army.”

4. The conversational economy: What’s causing the bot craze? [Greylock Partners]

“We are just now seeing the first adults who grew up able to express their communication imperative in a pervasive way. They spend most of their computing time conversing. This is why communications platforms may be the ultimate mobile platform.”

5. How smart marketers turn data into successful campaigns [Data Informed]

“How can brands find the signal in the noise and create engaging, data-powered marketing campaigns? The following tips and insights are designed to help marketers use the data they have on hand to better understand and engage with their customers.”

We find a lot of our links via TechREDEF—an overall awesome resource.
Images courtesy Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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