Why Americans aren’t shopping… and more [This Week Today]

By Marc Hummel

May 20, 2016

Monetate Summit 2016 is happening next Tuesday and Wednesday! Keep your eye on the blog for live updates and daily recaps. We’ll also be sharing select events on Periscope. And keep an eye on #MonetateSummit on Twitter and Instagram.

Now back to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-two for Friday 5.20.2016.

1. Why Americans aren’t shopping [Business of Fashion]

“There is an eery stillness in American retail that doesn’t quite add up with the relative stability of the country’s economy. The whys of these circumstances are wide ranging and […] suggest that retail as we know it is forever altered.

2. Amazon CEO Jeff Bezos says more brick-and-mortar stores are definitely coming [Business Insider]

“It suggests that Amazon thinks it may have cracked the code on creating a differentiated shopping experience from traditional brick-and-mortar stores, which have suffered from weakening sales lately.”

3. How corporations use technology to be more human [The Daily Dot]

“These devices offer a unique opportunity for the company’s that make them to become gradually more than simply a brand stamped on a gadget. The effort to not just make these devices smarter but, in fact, imbue them with unique personalities and quirks personifies the company in a way once thought impossible.”

4. Are content discovery platforms replacing generic search? [Marketing Land]

“Are we transitioning from search to discovery? Content discovery gives users a platform to find information that is highly personalized and relevant, thus reducing the dissemination of irrelevant content.”

5. M&S, Missguided, and JD Williams on the value of personalization [Internet Retailing]

“‘Our planning cycle has become much shorter and we are more flexible than before so we can be more responsive and reactive in prioritising the projects that will deliver the best possible returns for the business,’ said [Clare Shields, product owner at M&S].”

We find a lot of our links via TechREDEF—an overall awesome resource.
Images courtesy Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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