How American Apparel boosts marketing creativity with data—and more [This Week Today]

By Marc Hummel

May 13, 2016

Welcome to This Week Today, the five must-read marketing and tech stories from the past seven days. Here’s vol. #forty-one for Friday 5.13.2016.

1. How American Apparel is boosting marketing creativity with data [Retail Dive]

“Given that much of the brand’s target audience is mainly millennials, who are increasingly prioritizing experiences, it’s crucial for the brand to find ways to put the customer experience at the center of their marketing plans.”

2. Design and tech inspiration for ecommerce []

“Browse our collection of the top ecommerce websites by platform, technologies, and traffic.”

3. The ecommerce personalization app used by Patagonia, Bonobos, and Vineyard Vines [BlueStout]

“Displaying the right offer to the right customer should be done strategically, otherwise the offer will come off as “inauthentic”, or as a general “stock” offer that everyone sees. Customers want to feel special, so nothing is more of a turn-off than getting what everyone else gets.”

4. Walmart begins testing 2-day shipping service to take on Amazon Prime [TechCrunch]

“This is an interesting move on Walmart’s part, given that its original idea with ShippingPass was to compete by offering a delivery service that’s faster than usual, but not quite as speedy as Amazon Prime.”

5. Bots, Messenger, and the future of customer service [TechCrunch]

“The right balance of ‘bot’ and ‘human’ is going to be different for each company, and it depends greatly on the quality of the bot—and, of course, the quality of their human customer service reps.”

We find a lot of our links via TechREDEF—an overall awesome resource. Images courtesy Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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