Testing and Segmentation

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

Small Tests Can Produce Quick Wins for Online Banks

If you asked a person without extensive baseball knowledge if they would rather play small ball or hit home runs, they would likely say hit home runs. And who could blame them? There’s glory and fame that comes...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

B2B Communication
New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...

It's Time to Kick Standard Attributes Up a Notch

Back in September, we took a look at how Reebok planned to use nostalgia to sell more sneakers, an interesting move considering the forward-looking product marketing strategies utilized by most other footwear brands.Well guess what? For me (and...

3 Fundamentals of Online Banking Marketing

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in online banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

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