Testing and Segmentation

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

To Trigger or Target; That Is the Question

"Triggered or targeted emails? Which is better?" It's been asked so often I hear it now as Shakespeare's "To be or not to be..." Cliché, I know, but the email marketer's struggle over which is better for the...

Back To School Kid
Acing Your Back-to-School Messaging Strategy

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just got your kids into summer camp and are...

Serve it in 60: Optimizing Your Navigation Bar

Imagine you run a large brick and mortar store. You have a wide array of products and a ton of foot traffic, but there’s a problem: People can’t figure out how to navigate your store. They wander around...

How 15 Cents Worth of Stamps Bought a Customer for Life

A couple years ago, author and digital strategist Jay Deragon coined the phrase “Youtility.” His idea was simple: marketers need to focus more on “being able to add more and more value to consumers.”Last year, social media pro...

House Of Cards2 1
Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

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