Testing and Segmentation

How to Prioritize A/B Tests

One of the most popular topics surrounding A/B testing is generating new ideas.It’s one of the most frequent requests we get from our customers. And if you take a look at Google search results, it’s one of the...

How To Generate Better A/B Test Ideas

If you’re like most marketers, you’ve been there. You have a brilliant idea for your next A/B test. You’re absolutely positive the B version is going to be a smash hit. Your conversion rate will go through the...

10 Ways to Improve Your Email Marketing Campaigns

  To get back to basics, an email marketing campaign is an email, or a series of emails, sent out from a business to clients or prospects. The goals for this type of campaign can include brand awareness...

Three Email Marketing Tips to Get You Ready for Holiday 2014

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping period, including single largest online-shopping day (in Cyber Monday), and prolonged shopping season of the year from now...

A Customer Segmentation Story Told Through Ice Cream

My local ice cream shop is part of a family-run dairy farm.They started their business in the early 70s, milking cows, processing the milk and packaging it right on their farm. They complimented that core offering with ice...

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

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