Technology

150+ Online Marketing Tools

What you've heard about me is true—I am an online marketing tool junkie. That means I'm always on the lookout for tools marketers can use to improve their websites, increase the return on their marketing efforts, and make...

Cart Tricks: Focus on Website Technology to Reduce Abandonment

So far in the Cart Tricks series, we’ve covered how cart page distractions and confusion in the ecommerce checkout process contribute to visitors ditching their carts before converting. But there’s a really simple reason that often gets overlooked—and...

New Rules for JavaScript Deployment

The expanded use of third-party JavaScript to show the right content, to the right website visitors, at the right time—not to mention, target and test this content's performance—has ushered in a new era of enhanced online customer experiences.It...

Busting the Chrome and Android Myths

If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...

The Rise of Shopping APIs: Q&A with Linda Bustos

With interest building around the use of application programming interfaces (APIs) to, as Forrester Research's Brian Walker puts it, "open up the commerce platform," we turned to Elastic Path's Linda Bustos for the lowdown. As the director of...

The Digg Effect: 2 Ways to Avoid a Replatforming Fail

Yesterday, Digg relaunched its social news sharing website, naming the latest iteration of the site Digg Version 1. On the heels of the relaunch, Venture Beat called the Digg v1 design “cleaner and quicker than the previous version.”Digg...

The Unsexy Side of Website Optimization

I’m an unabashed petrolhead. No, horsepower doesn’t impress me (torque is what wins races), but reading all about cars is my “candy store moment” and baseball park—all rolled into one.What I admire about car companies today is that...

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