Technology

Email Acquisition: Experiment with Slide-Up Requests to Get Results

When it comes to email acquisition campaigns, there are two overarching considerations that should factor into planning and execution:1. The format of the sign-up feature.2. The incentives used to inspire action.We’ve already covered two formats worth testing (navigation...

More Omnichannel, Merchandising, and Jellybeans at NRF

Yesterday, the National Retail Federation’s Big Show kicked off with a keynote session called “The Great Convergence,” which focused on the ways advances in technology have changed consumer behavior.Sound familiar? (See Monday’s Omnichannel All the Buzz at NRF’s...

Website Replatform
Testing Your Way to a Successful Replatform

When you consider the monumental shifts taking place in online consumer behavior these days, it’s no surprise Forrester Research reports that many companies with commerce websites intend to start a replatforming effort in the next two years...

Look Into Tnooz’s Crystal Ball for 2013 Travel Trends

To kick off the New Year, Tnooz has just released its 2013 predictions for the travel sector, and the experts who weighed in had some incredible insight on what’s coming for the travel and hospitality industry.While a number...

Travel Marketers Must Pivot or Be Left Behind

The annual PhoCusWright Conference this week centered on one word: Pivot.As Gene Quinn, CEO and co-founder of Tnooz, emphasizes below in the latest installment of our interview, consumers are now in control of the travel purchase path. Marketers...

Total Experience Optimization (and the Simple Keys to Success)

Recently, I spoke at the Digital East conference in Washington, D.C. on mobile search optimization.Most attendees probably expected to learn a set of techniques for attracting more visitors to the website from mobile search—“pre-click optimization,” as it's sometimes...

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers.In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile devices...

Hurricane Sandy’s Impact on Ecommerce Revealed

In the aftermath of Superstorm Sandy, many were in shock from the tragedies and damage left behind. While residents of the East Coast work to recover, states are sending support in the forms of donations and volunteers. For...

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