Technology

Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics

We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner, to get the U.K. perspective on the multi-screen customer experience and the...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

Introducing CMO Chat

As companies make a shift to customer-centric marketing, the role of the CMO is changing. To help, we've decided to start a new video series called CMO Chat.The series launched earlier this month with our first guest, David Cooperstein...

Integrated Customer Experience Q&A: Fluid Shares its Insights

We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her input on how marketers can better serve the always-connected consumer...

Google Flu Trends: A Data Mistake You Can’t Afford to Make

This weekend, I read an interesting article in The New York Times’ Bits section: “Data Without Context Tells a Misleading Story.”The article covered Google’s release of new data based on an algorithm it created to figure out how...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

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