Technology

The FUD Behind Web Page Flicker

Some contend that web page flicker inherently causes a bad customer experience, or that it invalidates a website experience because visitors know that they’re being put into a test group.Let’s start by defining what flicker actually is. The...

Website Optimization Governance: Let the Testing Begin

Establishing and following a governance structure for website optimization is essential to your continued success. In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. In...

How to Win in the New Economy

Brands that will win in the new economy are the ones that understand their customers better, and are able to craft the best experiences based on customers’ needs and context. The world of one-size-fits-all is gone today.This is...

Website Optimization Governance: Gaining & Maintaining Momentum

In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. Those initial steps are essential for everything that follows—regardless if your organization has been optimizing and...

How a Great Team Makes Even Greater Products

In many of my discussions with companies focused on website optimization, one question comes up repeatedly: How can their brands create and manage a modern technology organization similar to what Monetate has done with its own agile software...

The Booming Customer Segment You’re Underserving

43.1 million. That’s the number of people who are 65 and older in the U.S. right now, the largest this group has ever been. Demographers report this population segment will continue to grow rapidly, more than doubling by...

LivePredict: Behind the Scenes

[caption id="attachment_18945" align="alignright" width="310"] The LivePredict development team in action.[/caption]Behind every Monetate product is a team of smart people tasked with turning their own, or someone else's, ideas into a reality. Such is the case with last week's...

Why Focus on 2014 Now?

We all know that for the majority of ecommerce businesses, the back-to-school season starts around June, while everything for the holiday season must be in place by Labor Day.And while ecommerce sales, according to Forrester Research, will continue...

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