Technology

Why iOS 8 Can Mean Big Bucks For Online Retailers

It’s no news that consumers like to browse on their smartphones. But they like shopping around a lot more than they actually make purchases. Why? Because checkout and payment experiences on mobile are often clumsy, burdensome, and, in...

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show?It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part, because...

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands.Clearly impressed by my analogy, HBO has launched a hysterical...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

The C-Suite Gold Medal Game: CIOs Versus CMOs

As the Winter Olympics in Sochi soon get underway, I’m reminded not only of the exciting London games of two years ago, but a report from Gartner around the same time that said by 2017, CMOs would spend...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

5 Tips for Getting a Video Strategy Ready for 2014

To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video. Marketers who invest the next year in developing teams to efficiently and...

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