Technology

Point-of-Sale Payment Technology Comes to Ecommerce

One of the few regions of the world still relying on magnetic stripe technologies, there’s real pressure on the US to join the likes of Canada, the UK and the rest of Europe to adopt the more secure...

Publishers Challenge Retailers in Ecommerce

I spent two decades working for business and consumer media brands, witnessing first hand their desperate desire to reinvent themselves. So when I listened back in March to Esquire's editor-in-chief David Granger describe his magazine's new venture into...

Website Optimization Pain Point #2: Platform Limitations

Your perspective on website optimization is likely shaped by previous experiences with clunky platforms—technology that requires hours of coding and involvement from practically an army of people just to launch a simple test. The expensive, resource-intensive process might...

rA Mixed Message About JavaScript

Google research scientist Mark S. Miller believes the Web has started to outgrow JavaScript. So, what about the countless JavaScript code snippets that you've put on your website? If Miller is right, you would think that your website...

Avoiding Big Data Overload in Ecommerce Marketing

Over the last few years, technology has enabled “Big Data” to make a tremendous impact on businesses across all industries. Perhaps no industry has been more profoundly affected than ecommerce, where the increasing knowledge of consumer behavior and...

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