Technology

Don't Let a Replatform Stall Your Optimization Efforts

A replatform launch can be a beautiful thing. In your efforts to create a unique experience for your customers, you build a charming and innovative online presence that quickly becomes a locus of activity. Unfortunately, this dream sequence...

The 'Total Profits' of Website Testing

Let’s get one thing straight from the start: Your website testing tool should not be a cost; it should be a huge profit-generator. If you’re testing the right things, then the cost of your testing tool should be...

Ecommerce Is Not Your Most Important Channel

Walk the floor of any retail trade show. Sit in on any panel session. There’s a conversation happening that’s as commonplace as it is cliché: “Ecommerce is the future of all commerce.” To be sure, consumers are spending...

84 Ecommerce Predictions for 2012

Want to see what the coming year has in store—or more appropriately, online—for you? Then behold the future-telling shared by ecommerce colleagues who are in a position to foresee the trends. These prognostications we gathered aren't just pie-in-the-sky...

3 Ways Your Testing Solution Should Protect You

If you've ever shopped for a new vehicle, you've made a mental list of the features that most interest you. Is it red? A two-door? And does it have the 19" alloy wheels?What's great about these lists is...

Should Online Retailers Take on Publishers?

A few weeks ago, I wrote a post about the convergence of retail and publishing and how media brands are hoping to replace lost advertising revenue by getting in on some ecommerce action. So when you see established...

Evaluating Ease of Use Among Website Optimization Platforms

Website optimization is a journey, not destination. So while many website optimization platforms claim to have similar capabilities, the real concern for a potential buyer is not only what a platform can do, but how easy that platform...

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