Technology

To Photoshop or Not to Photoshop?

Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example, that...

4 Steps for Simplifying the 'Big Data' Challenge

You can’t miss the buzz about Big Data—massive quantities of valuable  information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time.Most companies understand...

IRCE 2012: Get Agile… or Get Left Behind

A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance.Executives from...

6 Critical Steps to Take Before Replatforming

Say the word “replatform” in front of most ecommerce experts, and they’ll probably grimace. There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a...

There’s No Finish Line in Website Optimization

As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...

4 Keys to Transforming Your Business for Agile Commerce

In Seoul, South Korea, Tesco Homeplus helps time-starved customers shop for groceries without having to lug bags of produce and packaged goods home—or even go to the store. Instead, people use their mobile phones to scan barcodes and...

Driving Relevance Through Product Recommendation Endcaps

Walk the floor of any retail trade show, and you’ll hear merchandisers singing a familiar tune: “Many products don’t sell, but just as many customers don’t buy." That’s a hard pill to swallow when you’re tasked with moving inventory...

3 Key Principles of Display Retargeting

While you try to come up with ideas to lift that .4% average clickthrough rate (that's good, right?) from your display ads, you're probably also feeling pressure from the folks responsible for converting that traffic. Assuming by now that...

Experience the future of ecommerce personalization

Book your personalized demo today.