Targeting

3 Keys to Succeeding in the Age of the Customer

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research.The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality...

Abandoned Carts: Beyond the Lightbox

In the land before ecommerce, shoppers went to stores knowing exactly what they wanted, and generally would not put something in their cart unless they meant to buy it. They certainly would not spend hours walking around a...

Website Testing Wins: Fluent in the Language of Relevance

International visitors to U.S. ecommerce websites fill shopping carts at nearly the same rate as their American counterparts—as we shared in our infographic, The International Conversion Mystery. Conversion, however, is a different story, with U.S. shoppers more than...

Travel Keys
3 Ways Travel Needs to Personalize Now

This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time together on our honeymoon...

Jonah Berger Headshot
Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth buzz? a) Walt Disney World b)...

Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics

We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner, to get the U.K. perspective on the multi-screen customer experience and the...

The 3 Must-Haves of Online Personalization

I was asked during a call with an organization how I would classify or segment it as a prospect. That got me thinking about what brings our clients to Monetate, and the kinds of segmentation that supersede vertical...

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

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