Targeting

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

B2B Communication
New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...

It's Time to Kick Standard Attributes Up a Notch

Back in September, we took a look at how Reebok planned to use nostalgia to sell more sneakers, an interesting move considering the forward-looking product marketing strategies utilized by most other footwear brands.Well guess what? For me (and...

Is Marketing Even Necessary in Online Banking?

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in direct banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

What Your Business Can Learn from Iron Maiden

I recently ran across an article about how the heavy metal band Iron Maiden used ‘big data’ to grow their business… err, support its fanbase. It’s a great parallel: Your company is made up of people who you...

Run Away From This Old School Marketing Approach

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

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