Targeting

Geotargeting to Support Omnichannel Relevance

Gathering metrics on your inbound traffic is the first stepping stone on the path to tailoring your marketing to fit your shoppers' needs. Until you integrate your analytics into your marketing process, all that data is just a...

Ecommerce Is Not Your Most Important Channel

Walk the floor of any retail trade show. Sit in on any panel session. There’s a conversation happening that’s as commonplace as it is cliché: “Ecommerce is the future of all commerce.” To be sure, consumers are spending...

The 10 Best Tablet-Friendly Website Experiences of 2011

2011 could easily be crowned "The Year of the Tablet." This year, we've watched tablet ecommerce come into its own. Tablets have redefined how consumers interact with their favorite brands, and have gained the ire of those CMOs...

kSheplers Blazes Digital Trails in Online Marketing

America has a deep and rich history of rewarding trendsetters and innovators; the trailblazers are the ones who forged new ground and made way for the rest. In that regard, it seems only fitting that we celebrate Sheplers...

Geotargeting: Getting Local to Boost Sales and Customer Loyalty

Geotargeting is the practice of changing your website content based on each visitor’s identified geolocation, including country, state, city, ZIP code, shipping zone, IP address and more. By localizing your copy, graphics, offers and other ecommerce features on...

Using Weather-Based Targeting to Drive Increased Sales

Today's dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales. Here are some ideas: a geotargeted banner ad that offers a price discount on raincoats; badging that draws...

Experience the future of ecommerce personalization

Book your personalized demo today.