Targeting

The Best Tweets from #AgilitySummit

We're getting ready to share some of the amazing insights from this year's Agility Summit. Stay tuned for blog posts, videos, and much more!  In the meantime, we thought you might want to take a look at some...

Driving Relevance Through Product Recommendation Endcaps

Walk the floor of any retail trade show, and you’ll hear merchandisers singing a familiar tune: “Many products don’t sell, but just as many customers don’t buy." That’s a hard pill to swallow when you’re tasked with moving inventory...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

Valentine’s Day Progressively Goes Digital

Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at 1-800-FLOWERS...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

Debunking the Myth of the One Perfect Page

Last October, I wrote about the importance of running targeted tests to discover what experiences resonate most with your key audience segments. The goal? To deliver the right shopping experience (consisting of information, design, flow, and other elements) to...

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