Targeting

Test Your Way Into Responsive Design

You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...

PriceGrabber Finds 80% Will Buy School Supplies Online

This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...

Website Testing Wins: A Global Approach for Global Success

Your website analytics can guide you toward the right tests to improve any number of business goals. In the case of ModCloth, an online retailer of vintage-inspired and retro clothing and decor, reports showed that traffic coming from...

Be Relevant, Not Pushy

At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...

Personalization Word Cloud
Website Personalization: How to Avoid the Creep Factor

An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...

4 Steps for Simplifying the 'Big Data' Challenge

You can’t miss the buzz about Big Data—massive quantities of valuable  information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time.Most companies understand...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

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