Targeting

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

Cart Tricks: Help Your Visitors Help Themselves (and Convert)

There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...

Holiday Success Interview #2: Brooks Bell

[caption id="attachment_16754" align="alignright" width="163"] Gregory Ng, Brooks Bell[/caption]For the second interview in our Holiday Success series (here's last week's Q&A with the e-tailing group), we caught up with Brooks Bell's Gregory Ng to gather his insider perspective on...

The Intrinsic Value of Customer Segmentation

In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...

Busting the Chrome and Android Myths

If you're under the impression that Chrome is used more than Internet Explorer, or that Android always dominates website traffic from smartphones, you may want to think again. Or at least take a look at the latest release...

The Future of Badging: 4 Success Mandates

Online retailers continue to make strides in their mission to replicate the in-store experience on their websites. A key focus of these efforts has been online merchandising, with badging—the use of graphics, text, or both to call attention...

Merchandising Matters: Category Pages and Listing Pages

In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...

Website Testing Wins: Cross-Sells Start With the Cart

What could be a more powerful source of insight for cross-sells and upsells than your visitors' shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet nutrition, wanted to leverage the value of this...

Campaign Consistency: Avoiding the Conversion Hall of Shame

“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the connection between the audience and...

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