Targeting

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

Website Testing Wins: Getting Non-Branded Paid Search to Pay

When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...

Get Off Sidelines
Get Off the Sidelines: 4 Keys to Leveraging Mobile

Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...

Merchandising Matters: Product Detail Pages

Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...

Holiday Success Interview #5: Monetate's Nathan Richter

[caption id="attachment_16896" align="alignright" width="170"] Nathan Richter[/caption]For the fifth and final interview in our Holiday Success series, we checked in with our Strategic Services Director, Nathan Richter, to find out some of the expert advice the Monetate services team...

Website Testing Wins: Free Shipping's One-Two Punch

What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...

5 Major Trends You Must Address for Holiday 2012

What could be more encouraging than online sales as a percentage of total holiday sales nearly tripling since 2005, while the offline side remained almost flat? How about the growing influence of online channels on offline spending in...

Internet Explorer by Day, Safari by Night

Among the interesting research nuggets that Monetate uncovered in our most recent Ecommerce Quarterly (EQ) report was the revelation that Safari, not Chrome, is quickly approaching the venerable Internet Explorer when it comes to ecommerce market share. Even...

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