Targeting

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers.In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile devices...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Pinterest Fans Love Mitt Romney

With one day to go until the election, all of the headlines about red states, blue states, and swing states might have you feeling like you’re in the middle of a spin art painting. But when it comes...

Rescue Abandoned Carts, Save Your Bottom Line

A review of the numerous studies that firms have conducted on shopping cart abandonment makes one thing perfectly clear: The average rate for the ecommerce industry never drops below 50%. But when you think about it, there's a...

Behavioral Segmentation No Longer Top Targeting Method

The number of companies relying on behavioral segmentation took a dip this year, according to eConsultancy’s fourth annual Conversion Rate Optimization report.In 2011, 60% of companies surveyed said they were using behavioral segmentation in their online marketing efforts...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Website Testing Wins: Read Our Lips … No Sales Taxes

What do political elections and this Website Testing Win have in common? Taxes! The big difference, however, is that this retailer—unlike some candidates for office—actually follows through on its promise not to charge taxes.People factor sales tax into...

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