Social Media

Traffic from Social Growing, But Not Converting

Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...

4 Ways to Leverage Social Login

At a high level, as digital strategists and ecommerce professionals, we all have similar goals: Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling...

Social Networks Are Eating the World

Two highlights of the Inbound Marketing Summit in New York were keynotes on the first day from Barry Libert and Chris Brogan. Libert, founder of Open Matters, a technology investor and strategic advisory firm, and author of "Social Power,"...

Valentine’s Day Progressively Goes Digital

Valentine’s Day has special meaning for me. Not only because I have been lucky enough to be with my valentine for 30 years, but it reminds me of my many years in the retail flower business at 1-800-FLOWERS...

What is Social Commerce?

Social commerce means much more than having a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. It extends beyond conversion and takes into account at least two other aspects that impact...

5 Reasons Pinterest Works and 4 Weaknesses That May Kill It

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days (infographic below) is the kind of rocket ship acceleration...

84 Ecommerce Predictions for 2012

Want to see what the coming year has in store—or more appropriately, online—for you? Then behold the future-telling shared by ecommerce colleagues who are in a position to foresee the trends. These prognostications we gathered aren't just pie-in-the-sky...

Top 10 Online Retail Infographics of 2011

At Monetate, we routinely produce infographics in an effort to provide our clients and readers with an easy way to understand important—but sometimes complex—topics in retail ecommerce.As we approached the end of the year, we scoured the Web...

Website Testing Wins: Appreciate Your Fans

Research released earlier this year by ForeSee Results found that online shoppers who reported being influenced by social media to visit a website tend to be loyal and satisfied customers, as well as bigger spenders than their counterparts...

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