Social Media

The Opportunity in ‘Magnificent White Spaces'

Companies might think they're in hell today, as they try to navigate big data, more channels than they can shake a yardstick at, and consumers' expectations for relevant interactions with their brands. But that's not really where they...

Target Cartwheel: Customer Engagement or a Spinning Wheel?

One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...

Move from Website-Centric to Customer-Centric Now

I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...

The Anatomy of an Online Purchase

I’m pretty sure the last time I bought jeans for only $20, I was in middle school, my mom was paying, and they had to be worn with one of these.  Yes, it’s been a while, so I...

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Travel Marketers Must Pivot or Be Left Behind

The annual PhoCusWright Conference this week centered on one word: Pivot.As Gene Quinn, CEO and co-founder of Tnooz, emphasizes below in the latest installment of our interview, consumers are now in control of the travel purchase path. Marketers...

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