Social Media

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

Breaking Down the Super Bowl's Multi-Channel Champions

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

Update: Consumers Find More Time to Shop Online on Thanksgivukkah

The following is an update from a post earlier today.Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased...

Consumers Take Advantage of Pre-Black Friday Shopping Online

The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

Why Focus on 2014 Now?

We all know that for the majority of ecommerce businesses, the back-to-school season starts around June, while everything for the holiday season must be in place by Labor Day.And while ecommerce sales, according to Forrester Research, will continue...

Talking Social Media and Silos

The most recent release of the Ecommerce Quarterly (EQ) welcomed Jay Baer and Mitch Joel, two digital marketing thought leaders and published authors, who brought fresh perspectives to EQ social referrer data. Both men have written and spoken...

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