Smartphones Invade Travel: Are You Prepared?

By Sarah Etter

November 9, 2012

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.

That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t an exception to the consumer migration to mobile.

eMarketer reports that total online travel spending should hit $120 billion this year, an 11% increase from 2011. The bad news: That growth isn’t in line with overall spending online, and eMarketer says it indicates a slowdown in travel spending.

But there is a silver lining here, and it’s made up of shimmering iPhones and Androids.

According to the brief, 16 million U.S. travelers will book a trip via their mobile device this year, an increase of 4 million since 2011. eMarketer’s research also finds that by 2016, 36.7 million consumers will book a trip via smartphone, more than doubling the current rate.

As an ever-increasing number of mobile users rely on their devices to research and purchase trips online, travel and hospitality companies that make the purchase process as easy and intuitive as possible will be in the best position to capture those increasing sales.

Ultimate Guide to Creating a Booking Experience That ConvertsSo what’s the best way to create a booking experience that ensures visitors will buy with you instead of a competitor? It comes down to providing a relevant website experience, no matter which device travelers are using to access your site.

Download The Ultimate Guide to Creating a Booking Experience That Converts now for exclusive access to the best practices top travel and hospitality companies are leveraging to drive customer satisfaction and sales via desktop and mobile.

Phone and Plane on White Background image courtesy of Shutterstock.

Sarah Etter is the former the senior editor at Monetate. Before joining Monetate, she was a writer for various online and print publications, and served as the associate editor of The Internet & Marketing Report newsletter. Sarah also loves fiction writing and ice hockey... yes, ice hockey.

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