Segment Discovery

Personalization Can Be a Double-Edged Sword

The whole idea of personalization, one-to-one marketing, is the ultimate double-edged sword. And both sides of that blade are very, very sharp.On one hand, we definitely want the ability to offer different products, services, messages, and so on...

How to Win in the New Economy

Brands that will win in the new economy are the ones that understand their customers better, and are able to craft the best experiences based on customers’ needs and context. The world of one-size-fits-all is gone today.This is...

Don’t be a Playa with Your Data

I’ve been thinking about the state of online marketing lately, and  the more I do, the more I realize that online marketing is a lot like dating.Full disclosure: I've been married for 30-plus years, so dating is (thankfully)...

Interesting Data Can Be a Big Swing and a Miss

In my last blog post, I talked about how important it is to listen—whether it’s cues from a friend that we’re not interested in talking about the same things, or signs from a customer that says since I’m...

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

LivePredict: Behind the Scenes

[caption id="attachment_18945" align="alignright" width="310"] The LivePredict development team in action.[/caption]Behind every Monetate product is a team of smart people tasked with turning their own, or someone else's, ideas into a reality. Such is the case with last week's...

Announcing LivePredict!

It’s a really exciting time here at Monetate! We’re launching LivePredict, our new automated segment discovery product that helps marketers easily find their valuable customer segments and take immediate action on this knowledge with one-click campaign creation.In the...

Are You Still Whiffing on Big Data?

Let's face it, using big data is, well, hard. Three questions marketers mostly have around big data still are:1) Where is it?2) What do I do with it?3) How do I measure success?Because marketers can't answer these questions...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

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