Segment Discovery

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5 ways to create segments that convert this holiday season

Website segmentation is a super-effective way to turn holiday window shoppers into holiday buyers. We’ve seen customer segmentation increase conversion rates and sales for the brands we work with every year. So what’s the best way to build...

The 5 Ws of Mobile Commerce Optimization

Everywhere you turn, it seems, people are talking about how understanding context is the most important aspect of building a better web.No one, though, has captured it as well as Code and Theory’s Dan Gardner, co-founder and executive...

Is Clienteling in Your Future?

When you’re a luxury brand, one of the biggest post-holiday concerns is how to get rid of unsold merchandise without devaluing your brand. Perception is crucial, and a $1,500 handbag on clearance doesn’t really scream cachet.Enter clienteling. By...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

What Your Business Can Learn from Iron Maiden

I recently ran across an article about how the heavy metal band Iron Maiden used ‘big data’ to grow their business… err, support its fanbase. It’s a great parallel: Your company is made up of people who you...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

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