Research and Benchmarks

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The Landing Problem: How Product Detail Pages Trigger Revenue Loss

Let’s talk landing pages. Most ecommerce companies have made significant investments in engineering their websites to create the best possible first impression when a visitor arrives. Landing pages, then, are an important area of focus when considering the...

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What You’re Losing by Not Tracking Multi-Device Users

When it comes to omnichannel personalization, it can be tough to know where to start. Synchronizing customer experiences across all channels, from digital to in-store, is definitely the ideal: it’s hardly news that the seamlessness of true omnichannel...

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