Research and Benchmarks

The data types that drive the most relevance: EQ3 2018 out now

Marketers already know that one-size-fits-all is out. Segmentation and targeting techniques were developed in response to that realization, in order to cater to audiences with distinct characteristics so that tailored decisions can be made for different groups of...

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The Landing Problem: How Product Detail Pages Trigger Revenue Loss

Let’s talk landing pages. Most ecommerce companies have made significant investments in engineering their websites to create the best possible first impression when a visitor arrives. Landing pages, then, are an important area of focus when considering the...

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What You’re Losing by Not Tracking Multi-Device Users

When it comes to omnichannel personalization, it can be tough to know where to start. Synchronizing customer experiences across all channels, from digital to in-store, is definitely the ideal: it’s hardly news that the seamlessness of true omnichannel...

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