Product Recommendations

Merchandising Matters: Product Detail Pages

Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...

Shorten the Conversion Funnel With Great Merchandising

In the early days of the web, people loved the novelty of kicking around a website to discover what they wanted, whether it was information or a certain product.But times have changed and so has visitor behavior.Now, visitors...

Website Testing Wins: Cross-Sells Start With the Cart

What could be a more powerful source of insight for cross-sells and upsells than your visitors' shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet nutrition, wanted to leverage the value of this...

PriceGrabber Finds 80% Will Buy School Supplies Online

This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...

Be Relevant, Not Pushy

At the Forrester Customer Experience Forum in New York City on Tuesday, Ron Rogowski, Forrester’s Vice President, Principal Analyst for Customer Experience Professionals, spoke about what he called website “contextualization.” Whether you refer to it as personalization, customization...

Product Recommendations: Are Yours on the Mark?

There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon.Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products recommended...

Art vs. Science of Upselling and Downselling

Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...

4 Steps for Simplifying the 'Big Data' Challenge

You can’t miss the buzz about Big Data—massive quantities of valuable  information that can be hard to analyze and act on—and how ecommerce companies can use it to deliver more relevant customer experiences in real time.Most companies understand...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

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