Product Recommendations

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Banners, Badges, and Bargains

It's on! Cyber Season 2012 kicked off strong, with retailers generating nearly $5 billion in online sales between Thanksgiving and Cyber Monday. It goes without saying that the promise of free shipping and deep discounts kept consumers glued...

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board.According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total website...

Polls Take a Toll: Fight Election Dip This November

The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking.But not so fast. In reality, election dip is anything but delicious.Every year, online shoppers bail on spending in order...

Are Your Tests Getting Results Like These?

It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you.That was the message from last week’s “Website Testing Wins” webinar, featuring Justin Rondeau, Chief Testing...

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

10 Pricing Table Tweaks Worth Testing

Most of you know Bryan Eisenberg as a best-selling author and consultant, but Bryan also became an advisor to Monetate prior to the first marketer using the Agility Suite. We're honored to have him and other successful thought...

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