Product Badging

Using Weather-Based Targeting to Drive Increased Sales

Today's dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales. Here are some ideas: a geotargeted banner ad that offers a price discount on raincoats; badging that draws...

Publishers Challenge Retailers in Ecommerce

I spent two decades working for business and consumer media brands, witnessing first hand their desperate desire to reinvent themselves. So when I listened back in March to Esquire's editor-in-chief David Granger describe his magazine's new venture into...

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