Product Badging

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

The Future of Badging: 4 Success Mandates

Online retailers continue to make strides in their mission to replicate the in-store experience on their websites. A key focus of these efforts has been online merchandising, with badging—the use of graphics, text, or both to call attention...

Shorten the Conversion Funnel With Great Merchandising

In the early days of the web, people loved the novelty of kicking around a website to discover what they wanted, whether it was information or a certain product.But times have changed and so has visitor behavior.Now, visitors...

Merchandising Matters: Category Pages and Listing Pages

In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...

PriceGrabber Finds 80% Will Buy School Supplies Online

This year’s crowd of back-to-school shoppers isn’t approaching this sales season the same way they did last year. And that means neither should ecommerce businesses.That’s the word from PriceGrabber’s recent survey on 2012 spending this back-to-school season.“Nearly 80%...

To Photoshop or Not to Photoshop?

Have you ever had a situation where your marketing team comes to you and asks for numerous creative assets that target multiple customers, so the website can be more relevant to its different visitors?Let's take, for example, that...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

Brooks Brothers Flexes Its Merchandising Muscle

Prolific French writer François-Marie Arouet (also known as Voltaire) once wrote that “Every man is the creature of the age in which he lives; very few are able to raise themselves above the ideas of the time.” While...

Website Testing Wins: Product Badging Wins Again

Time and again, badging proves to be a must-have for retailers looking to differentiate products on their websites. We've told you about the $3.2 million JPEG and the value of branded product badges.And now we've got a few...

10 Product Badging Best Practices Cover
Product Badging: A Simple Way to Do Smart Merchandising

Product badging, or placing “virtual stickers” on select product images on your website, is the modern version of what shopkeepers have been doing one-on-one with customers for centuries: calling attention to product features and benefits, as well as...

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