Product Badging

Breaking Down the Super Bowl's Multi-Channel Champions

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Banners, Badges, and Bargains

It's on! Cyber Season 2012 kicked off strong, with retailers generating nearly $5 billion in online sales between Thanksgiving and Cyber Monday. It goes without saying that the promise of free shipping and deep discounts kept consumers glued...

10 Pricing Table Tweaks Worth Testing

Most of you know Bryan Eisenberg as a best-selling author and consultant, but Bryan also became an advisor to Monetate prior to the first marketer using the Agility Suite. We're honored to have him and other successful thought...

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