Personalization

Loyalty Program
Turning holiday shoppers into loyalty shoppers

There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can...

4 ways to optimize for lifetime customer value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that - that aspect of conversion is both important and well-covered. However, there’s so much more...

Gift Card
Making Your List? Check Your Gift Card Strategy Twice.

With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a...

Thumbtack
What is Meilishuo? An Introduction to the Chinese Pinterest

Go down the list of social networks driving traffic to your ecommerce business and, after counting off Facebook, Pinterest, Reddit and Twitter, you’ll quickly find yourself at… Meilishuo? Essentially a Chinese version of Pinterest that’s more focused on...

Soccer Cartoon
The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Three Email Marketing Tips to Get You Ready for Holiday 2014

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping period, including single largest online-shopping day (in Cyber Monday), and prolonged shopping season of the year from now...

Why You Need to Bring Your Email up to Speed

In the winter of 1860, a Vermont-native by the name of William Hepburn Russell teamed with two business partners to create the Pony Express—a fast mail service that proposed to significantly cut down the amount of time it...

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