Personalization

Icecream
Why personalization is way more than product recos

An unseemly tirade for retailers with ambition: Part 2 There’s something we’ve been seeing a lot of lately and it’s really making us mad. We hope this doesn’t come out wrong. Lots of ecommerce marketers throw up...

People X Mouth
You can’t just personalize for email

An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what...

Monetate Idea
Ideas for segmentation & website personalization

What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of the ways companies...

EQ4: "The Gift of Personalization" just released

Read the latest edition of Monetate's Ecommerce Quarterly report to find out how leading retailers used personalization to improve key metrics.From the press release:Monetate, the leading provider of multichannel personalization to the world's best brands, announced today the release...

Personalization, the monster in your closet!

We all grew up with stories about the boogie-ma, or the monster in the closet that resulted in sleepless nights and a bedtime position smack dab between our parents, but it’s a new kind of monster keeping marketers...

Shutterstock 215448925
Activate your data, now!

It is another trade show focused on the future of digital retail and the room is buzzing with the latest trends in online marketing. When asked about the biggest pain point of their business, none of the executives...

5 tips to welcome new visitors in the new year

For many retailers, the holiday season marks an influx of site traffic from consumers searching for the perfect gift. And immediately following the busy season, a whole new group of shoppers looking to exchange purchases, redeem gift cards...

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