Personalization

How to make a retail mobile app they'll actually use.

The first step: Figure out what your customers want. According to research by Dynatrace, mobile app users want: Fast access to product info Store locations and hours Ability to communicate in real-timeThey also want:"proactive and relevant information and services within...

The future of mobile retail apps.

Mobile spending is projected to grow from $9.7 billion in 2015 to $53.6 billion by 2024.That's according to recent research published by Barclays. Their press release puts the importance of this huge increase into context:"This means that nearly half (42.4%) of all retail...

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The state of 1-1 ecommerce personalization today

Micro-personalization has been the goal of many forward-thinking organizations since 1993, when Don Peppers and Martha Rogers published “The One to One Future.” Now that technology is finally catching up with that vision, how many brands are getting...

Personalization Intelligence Report Cover
How Proactiv, Best Buy & Ugg use multichannel personalization

According to the recently released L2 Personalization Report: 56% of retailers want to deliver cross-channel personalization 52% of consumers say they buy more when they’re recognized across channels As you might expect from such varied stats, the implementation...

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The Personalization Report Card: Email

Ever wonder how many brands really send out personalized email? Sure, it can boost opens and conversions, but how many brands take the time to make effective personalized email campaigns? As you might expect, the answer is complicated...

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I sent this, but they bought that. What’s up with that?

When premium footwear and apparel company Johnston & Murphy decided to add more robust tracking to their email campaigns, they turned to Customer Profiles & Monetate. In a recent blog post, Customer Portfolios used the example of...

Ecommerce Derby
We made an infographic about the Kentucky Derby.

Really, that’s not entirely true. The infographic depicts a derby-style showdown of the industry’s most popular customer experience solutions—A/B testing, product recommendations, and personalization. We call it the “Ecommerce Derby.” We had a lot of fun making this...

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A counter-intuitive truth: Personalization CAN scale

An unseemly tirade for retailers with ambition: Part 3 We’ve been venting a lot lately. Thanks for listening. We got most of our frustrations out in our recent rant about personalization, but there are some things that...

Experience the future of ecommerce personalization

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