Personalization

Eggnog
4 ecommerce essentials for a very merry holiday season

The turkeys have been carved. The family members have been appeased. Black Friday has been survived. Good job. Now get back to work. Forrester predicts U.S. ecommerce holiday sales will reach $95 billion this year, up 11% from...

Cookies
Why cookie-based marketing doesn’t cut it any more.

Cookies. Love ’em or hate ’em, they’ve been the enabler of customer-centric digital marketing for a more than a decade now. Cookies allow you to archive previous customer behavior (such as cart and browsing data)—so long as the...

Mobile Guide
6 mistakes omnichannel rookies make (and how to avoid them)

The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future of retail” and the “great new omnichannel...

Eq 2 2015
Let’s not keep this offline: EQ2 2015 just released

We’ve just released the latest edition of the Ecommerce Quarterly for Q2 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, and smart analysis and projections. But it also includes examples about how Monetate customers...

Mobile Recommendations
7 surprising mobile shopping stats you need to know

As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them? What should you know about them? What do...

Flow
How to optimize the mobile checkout flow

You can test anything on a mobile retail ecommerce app, but it pays to focus on the ones that will boost the metrics you care about most (like conversion). Here are a few popular app elements retailers like...

Mobile app idea #2: Make it a game

It's mobile time here on the Monetate blog. So far we've covered the future of mobile retail apps, Android vs. iOS, and how to make a retail app they'll actually use.Today we're covering a fun one: Retail mobile...

The mobile app dilemma: Android or Apple?

Android versus Apple: it’s the freedom of the Wild West versus the security of the gated garden. Android users love the ability to customize every aspect of their device and access millions of apps whose developers are uninhibited...

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