Personalization

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How to Get Personalization Right

It’s hard to image that investing in personalization can be anything but right. There are many reasons to invest in personalization. According to a recent article by McKinsey, “Personalization can reduce acquisition costs by as much as 5...

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How to Create a Personalization Plan

A wise person once said, “failure to plan is planning to fail.”  That could not be more true with your personalization initiatives. In fact, Monetate’s 2017 Personalization Development Study, which surveyed over 100 companies, found that 79% of...

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Why You Shouldn’t Use Black Box AI for Personalization

As a marketer, you’re hearing about artificial intelligence (AI) everywhere now, and everyone claims some form of AI capability in their product, especially in the field of personalization. And for good reason: AI algorithms can churn through incredible...

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A CTO Gets Personal about Personalization

I joined Monetate because I believe in Personalization. I shop almost exclusively online. My home is fully automated. I'm an avid traveler, and I'm terrible at keeping up with my personal finances. The internet knows all of this...

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3 Essential Elements for Personalization Success

On a recent webinar, Laura Vittori, co-founder TWOpointO Consulting, explained that personalization is a journey. We couldn’t agree more. Not only is it a journey, but one that’s totally worth taking. Personalization increases conversions, cements loyalty and improves...

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12 Answers to Hard Questions about Personalization

On September 21st, Monetate, Forrester, and Retail TouchPoints partnered on the webinar entitled, “The Personalization 2.0 Imperative.” For 60 minutes, Brendan Witcher of Forrester and Jonathan Duch, Director of Product Marketing at Monetate demonstrated how the best brands...

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