Personalization

Econsultancy’s Crystal Ball Reveals 2013 Digital Trends

Just before the holidays, Tnooz gifted its readers with a roundup of predictions for 2013 from the top players in the travel and hospitality industry.Last week, more predictions arrived as Econsultancy’s CEO, Ashley Friedlein, released his 2013 ecommerce...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board.According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total website...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Smartphones Invade Travel: Are You Prepared?

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

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