Personalization

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board.According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total website...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Smartphones Invade Travel: Are You Prepared?

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

The Intrinsic Value of Customer Segmentation

In the very first blog post I wrote for Monetate, I talked about the “garbage in, garbage out” notion of computing programming. In other words, the value of what you get out is inextricably linked to the quality...

Tales from eTail Boston

I attended eTail’s late summer show in beautiful Boston this past week. The conference was abuzz with everything from holiday preparedness to omnichannel marketing, but there were several reoccurring themes that stood out among the general discourse.Personalization Needs...

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