Personalization

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

Econsultancy’s Crystal Ball Reveals 2013 Digital Trends

Just before the holidays, Tnooz gifted its readers with a roundup of predictions for 2013 from the top players in the travel and hospitality industry.Last week, more predictions arrived as Econsultancy’s CEO, Ashley Friedlein, released his 2013 ecommerce...

Effective Merchandising for the Small-Scale Retailer

When looking at the website optimization challenges of small-scale retailers, a common question is how ecommerce business with a small number of SKUs (i.e., less than 100) can effectively merchandise using rules-based and algorithmic approaches.In other words, doesn’t...

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

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