Personalization

Instructions to the Ecommerce Cook

To become a more complete ecommerce professional, it is imperative to make a conscious effort to get out of the weeds and look outside of your industry for ways to apply new ideas to ecommerce strategy and personalization...

Integrated Customer Experience Q&A: Fluid Shares its Insights

We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her input on how marketers can better serve the always-connected consumer...

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Merchandise Like a Pro

Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...

Stamp Wish You Were Here
In Travel & Hospitality, Irrelevance Is the Kiss of Death

During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

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