Personalization

Live From #AgilitySummit: Mitch Joel’s 5 WTFs!

There’s a pain point in the world of marketing, and Mitch Joel, President of Twist Image, knows exactly what it is.“I go from country to country, from business to business, and I hear senior level executives telling me...

Move from Website-Centric to Customer-Centric Now

I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...

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Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth buzz? a) Walt Disney World b)...

Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics

We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner, to get the U.K. perspective on the multi-screen customer experience and the...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

The 3 Must-Haves of Online Personalization

I was asked during a call with an organization how I would classify or segment it as a prospect. That got me thinking about what brings our clients to Monetate, and the kinds of segmentation that supersede vertical...

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