Personalization

Move from Website-Centric to Customer-Centric Now

I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...

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Contagious: How Do Things Go Viral?

Last night, Jonah Berger, author of The New York Times bestseller “Contagious,” posed an interesting question to a packed room during an Authors@Wharton event. Which product gets the most word of mouth buzz? a) Walt Disney World b)...

Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics

We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner, to get the U.K. perspective on the multi-screen customer experience and the...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

The 3 Must-Haves of Online Personalization

I was asked during a call with an organization how I would classify or segment it as a prospect. That got me thinking about what brings our clients to Monetate, and the kinds of segmentation that supersede vertical...

Instructions to the Ecommerce Cook

To become a more complete ecommerce professional, it is imperative to make a conscious effort to get out of the weeds and look outside of your industry for ways to apply new ideas to ecommerce strategy and personalization...

Integrated Customer Experience Q&A: Fluid Shares its Insights

We caught up with Bridget Fahrland, Vice President, Strategy, at Fluid, an on-demand visual merchandising and product configuration solutions provider, digital agency, and Monetate Partner, to get her input on how marketers can better serve the always-connected consumer...

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