Personalization

3 Keys to Succeeding in the Age of the Customer

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research.The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality...

Conversion—Not Just for Web Teams Anymore

CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re...

Website Testing Wins: Fluent in the Language of Relevance

International visitors to U.S. ecommerce websites fill shopping carts at nearly the same rate as their American counterparts—as we shared in our infographic, The International Conversion Mystery. Conversion, however, is a different story, with U.S. shoppers more than...

Travel Keys
3 Ways Travel Needs to Personalize Now

This weekend, my fiancée and I started researching honeymoon trips. And it’s an exciting time for a few reasons: We’re obviously thrilled to get married, and we can’t wait to spend some quality time together on our honeymoon...

Digital Marketing Should Begin, Not End, On Your Website

You have the ability to customize your Google AdWords campaigns, your email service provider allows you to segment your list by different selects, and display retargeting gives you a way to encourage targeted visitors who abandoned their shopping...

Live From #AgilitySummit: Forrester’s Ron Rogowski

When Ron Rogowski, Vice President, Principal Analyst at Forrester Research, took the stage today at Agility Summit 2013, his message was simple:“We’ve entered an age where the customer is so empowered, where they have so much knowledge before...

Live From #AgilitySummit: Mitch Joel’s 5 WTFs!

There’s a pain point in the world of marketing, and Mitch Joel, President of Twist Image, knows exactly what it is.“I go from country to country, from business to business, and I hear senior level executives telling me...

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