Personalization

Be Like Sam Hinkie

It's been quite a while since my Philadelphia 76ers have been relevant in the sports world. In the 12 years since Allen Iverson defiantly stepped over Tyron Lue and the mighty Lakers in Game 1 of the 200...

4 Types Data Webinar
4 Types of Data: How Can You Turn Them Into Action?

Although 94% of companies agree that online personalization is “critical to business performance,” only 4% of companies report personalizing the website experience well for their visitors. That data, culled from an eConsultancy report written in association with Monetate...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

4 Insights Personalization
4 Insights for Using Data to Power Online Personalization

Last year’s BRITE/NYAMA Marketing in Transition Study reported that 45% of marketers say they are unable to use data effectively to personalize their marketing efforts. Given that 36% of marketers also noted that they have plenty of customer...

IRCE 2013 Recap: The 3 Issues Everyone Was Talking About

We’re just back from a very happening Internet Retailer Conference and Expo (IRCE) in beautiful Chicago, where we noticed some familiar and recurring themes…Heard Around the Booth: The “P Word”It’s no surprise that a main topic of discussion...

Smartphone Vs Tablet
Smartphones vs. Tablets: Forrester Reveals the Differences

Access Monetate ecommerce report to better understand the difference between smartphones and tablets experience. Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa...

Upselling And Cross Selling
Are You Targeting These Two Valuable Travel Segments?

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single...

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