Personalization

Why Even Relevant Emails Can Sometimes Suck

I like pizza (not as much as this guy, but still much more than a normal person).As a subscriber to nearly every national pizza chain’s email list, I receive countless―and competing―messages that attempt to coax me into placing...

Don’t be a Playa with Your Data

I’ve been thinking about the state of online marketing lately, and  the more I do, the more I realize that online marketing is a lot like dating.Full disclosure: I've been married for 30-plus years, so dating is (thankfully)...

Ask Abby Start Personalizing
How Do I Get Started with Personalization?

Abby, Our company is a little bit behind the curve when it comes to testing, targeting, personalization, and true customer optimization. We finally just got started with our first testing vendor, but now we can’t figure out where...

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse would exit the basketball space altogether. But it...

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The Benefits and Potential Pitfalls of Third-Party Data

Having access to third-party data allows marketers to paint a deeper, more complete picture of their customers. From their likes, dislikes, and product or category preferences, to browsing and purchase behaviors and more, third-party data gives you an...

Flash Sales: Better Never Than Late?

I worked in publishing for almost 20 years. Starting in the mid-2000s, as advertising sales plummeted and readers headed elsewhere to get their news and information, a lot of publishers chased their tails rather than try to come...

You Can Be Like Amazon (and eBay), Too

Last week’s announcement that eBay is ramping up its same-day delivery got me thinking: Why isn’t every retailer offering a similar service?Using geotargeting to merely welcome a visitor from his or her hometown is really geotargeting in a...

Be Like Sam Hinkie

It's been quite a while since my Philadelphia 76ers have been relevant in the sports world. In the 12 years since Allen Iverson defiantly stepped over Tyron Lue and the mighty Lakers in Game 1 of the 200...

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