Personalization

The Empowered Traveler (and My Sister-in-Law) Rules

You’ve heard it by now. The customer is more empowered than ever before. Put the customer at the center of your business. Become more customer centric.What’s making customers more empowered, or what’s requiring companies to focus more on...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

How Data and Technology Impact the Travel Buyer's Journey

Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information, said Nathan Richter at The PhoCusWright Conference, held this week in Hollywood, Florida.Travel suppliers can generate more...

Want Your Emails to Bomb? Just Keep Them Irrelevant.

Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.

“The future of data is focused deadly on the customer experience and the ability to be agile,” said Bryan Eisenberg from the stage at today's ClickTale’s “Converting Behavior to Business” Forum. And according to the online marketing guru...

Me and Amazon, We’ve Got a Good Thing Going

Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...

Personalization Can Be a Double-Edged Sword

The whole idea of personalization, one-to-one marketing, is the ultimate double-edged sword. And both sides of that blade are very, very sharp.On one hand, we definitely want the ability to offer different products, services, messages, and so on...

How to Win in the New Economy

Brands that will win in the new economy are the ones that understand their customers better, and are able to craft the best experiences based on customers’ needs and context. The world of one-size-fits-all is gone today.This is...

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