Personalization

Putting Your Email Strategy on the Right Track

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

B2B Communication
New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...

Myth Truth
Debunk the Myths About Personalization

In the beginning, tracking web traffic was an expensive proposition. Only the biggest companies could afford it. And even when tools like Google Analytics started to make tracking more accessible, few enough analysts were in the market to...

Is Marketing Even Necessary in Online Banking?

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in direct banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

Run Away From This Old School Marketing Approach

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...

Gmail Images: Don't Believe the Hype

With 425 million active users, Gmail is the largest email service in the world. So understandably, when big changes are made to the way Google serves images, marketers are going to take notice. But instead of playing the...

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