Personalization

Myth Truth
Debunk the Myths About Personalization

In the beginning, tracking web traffic was an expensive proposition. Only the biggest companies could afford it. And even when tools like Google Analytics started to make tracking more accessible, few enough analysts were in the market to...

Is Marketing Even Necessary in Online Banking?

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in direct banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...

Run Away From This Old School Marketing Approach

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...

Gmail Images: Don't Believe the Hype

With 425 million active users, Gmail is the largest email service in the world. So understandably, when big changes are made to the way Google serves images, marketers are going to take notice. But instead of playing the...

The Empowered Traveler (and My Sister-in-Law) Rules

You’ve heard it by now. The customer is more empowered than ever before. Put the customer at the center of your business. Become more customer centric.What’s making customers more empowered, or what’s requiring companies to focus more on...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

How Data and Technology Impact the Travel Buyer's Journey

Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information, said Nathan Richter at The PhoCusWright Conference, held this week in Hollywood, Florida.Travel suppliers can generate more...

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