Personalization

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Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

Your Brand Needs a Doctor (Dre)

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market.Can’t? That’s OK.Despite dominating a few news cycles over the last couple weeks, the answer is more surprising than you might think: headphones...

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

Four Steps for Creating Winning Customer Experiences

Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.So, why the gap?We...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

What Happens When Your Email Marketing Is No Longer Relevant

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

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