Personalization

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

Four Steps for Creating Winning Customer Experiences

Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.So, why the gap?We...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

What Happens When Your Email Marketing Is No Longer Relevant

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

Putting Your Email Strategy on the Right Track

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

B2B Communication
New-School B2B Marketing: Communicating to the Individual

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...

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