Personalization and Individualization

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3 Essential Elements for Personalization Success

On a recent webinar, Laura Vittori, co-founder TWOpointO Consulting, explained that personalization is a journey. We couldn’t agree more. Not only is it a journey, but one that’s totally worth taking. Personalization increases conversions, cements loyalty and improves...

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Key Holiday Benchmarks to Track this Holiday Shopping Season

This blog post was updated on October 15,2018.The days are getting shorter and the Halloween decorations are out. You know what that means. Pumpkin flavored everything and your massive holiday season to-do list just became more urgent. The...

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12 Frequently Asked Questions About Ecommerce Personalization

Recently, Monetate, Forrester, and Retail TouchPoints partnered on the webinar entitled, “The Personalization 2.0 Imperative.” For 60 minutes, Brendan Witcher of Forrester and Jonathan Duch, Director of Product Marketing at Monetate demonstrated how the best brands are delivering...

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Upcoming Webinar: The Personalization 2.0 Imperative

If you’re like most ecommerce professionals, you may be aware of personalization as a buzzword but are unsure of what it could mean for your business. While it may seem like a daunting undertaking, the time to learn...

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How to Choose an Ecommerce Personalization Platform

Ecommerce platforms are crucial for your success, and choosing the right one for your business will deliver long-lasting impact. However, it is good to remember that no ecommerce platform will fulfill all of your digital needs. When it...

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