Personalization and Individualization

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12 Frequently Asked Questions About Ecommerce Personalization

Recently, Monetate, Forrester, and Retail TouchPoints partnered on the webinar entitled, “The Personalization 2.0 Imperative.” For 60 minutes, Brendan Witcher of Forrester and Jonathan Duch, Director of Product Marketing at Monetate demonstrated how the best brands are delivering...

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A Look Back: 2017 One-to-One Personalization Tour

Our 6-city One-to-One Tour is over and it was a resounding success. But don’t take it from us: over 250 ecommerce marketing professionals attended the events in the US and UK to better understand how to individually engage...

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Let’s Do Lunch!

It’s a really exciting time to be a marketer right now because it’s a time of massive change, primarily driven by advancements in technology. If “Big Data” was the martech buzzword of the last 3 years, then artificial...

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Constellation Research declares AI driven personalization the answer

Monetate’s research shows that only 6% of organizations are advanced in implementing their personalization strategy. This is particularly frustrating because marketers acknowledge that personalizing content and communications is a worthy goal. We know it increases loyalty, drives higher conversions...

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