Personalization and Individualization

Shutterstock 220187188
How to Turn Information into Insight for Better Buyer Engagement

Today’s buyers have an unlimited number of choices when it comes to everything and anything they might want. From clothing, to food, electronics, services, or other products—what makes them decide to purchase your solution over someone else’s? The...

Shutterstock 501785887
How to Use Content Personalization to Win Customers

Businesses that take the extra step to add a personal touch to the user experience are often the ones that have the most loyal customers. Approximately 73 percent of customers like to buy from brands that have created...

Cxphoneshutterstock 1064461262
Trading Data for Personalization – 4 Areas of Focus

Personalization is more important than ever before in this newly regulated GDPR world. How important? According to an article in RetailTouch Points, 87% of consumer survey respondents are willing to share various details of activity and consent to...

Shutterstock 289427012
How to Get Personalization Right

It’s hard to image that investing in personalization can be anything but right. There are many reasons to invest in personalization. According to a recent article by McKinsey, “Personalization can reduce acquisition costs by as much as 5...

Shutterstock 525896413
How to Create a Personalization Plan

A wise person once said, “failure to plan is planning to fail.”  That could not be more true with your personalization and individualization initiatives. In fact, Monetate’s 2017 Personalization Development Study, which surveyed over 100 companies, found that 79%...

Ai
Why You Shouldn’t Use Black Box AI for Personalization

As a marketer, you’re hearing about artificial intelligence (AI) everywhere now, and everyone claims some form of AI capability in their product, especially in the field of personalization. And for good reason: AI algorithms can churn through incredible...

Experience the future of ecommerce personalization

Book your personalized demo today.